Concept 04 · Cannabis members club
Sobremesa
Lo que queda después de la cena.
Spain + ArgentinaMembers ClubBilingual
Abrir sitioComparacion de conceptos
Sobremesa vs Fieldnote
Revisa dos sistemas de concepto por posicionamiento, audiencia, voz, lenguaje visual y assets prototipo.
Concept 05 · Place & season brand
Fieldnote
A Minnesota cannabis company.
MinnesotaSeasonalEditorial
Abrir sitioPosicionamiento
Compara conceptos cannabicos lado a lado.
Sobremesa
Fieldnote
Posicionamiento
An intimate cannabis members club with two rooms — Barcelona (Born) and Buenos Aires (Palermo Soho). One membership, sponsored entry, 280 socios max. Bilingual Spanish-first.
A journal-like cannabis brand built around place, season, and hospitality. The cannabis brand a state park gift shop would carry. Paper bone, ink, sage accent — four seasonal rotations a year.
Audiencia
Members. 280 socios total across both rooms — hard ceiling. Sponsored by existing members.
Adult-use consumers who buy with intention. The kind of customer who reads field guides on vacation.
Voz
Fully bilingual Spanish-first, English-second. Add Argentine Spanish (vos forms, lunfardo where natural) for Buenos Aires copy. Reserved, considered, the voice of an after-dinner conversation that hasn't ended yet.
Journal-like, place-specific, hospitality-focused. Documentary not decorative. Editorial serif headlines + clean sans body + monospace utility.
Estilo
Cream + terra red + olive green + warm black. Bilingual typography. Door-to-door treatment between the two rooms.
Paper bone + warm-black ink + sage (cured-cannabis) accent. Four seasonal accent rotations per year (winter pine, spring bud, summer wheat, autumn ember).
Evita
Franchise model, chain expansion, American cannabis branding, "elevated" language, party imagery
Green-on-black, two accents on one surface, generic startup voice, decorative branding
Mercado
Spain, Argentina, International
Minnesota, Multi-state US
Categoria
Flower
Flower, Pre-rolls, Edibles, Concentrates
Modelo
Cannabis club
Brand only, DTC
Estetica
Intimate / hospitality, Editorial
Seasonal / journal, Editorial
Paleta
Wordmark
Sobremesa
Sobremesa
Cream#F2E8D5
Terra red#A8523A
Olive green#6E7A4E
Warm black#1F1612
DisplayFraunces Italic 400
Lo que queda después de la cena.
Body ESInter 400
Una casa de cannabis con dos cuartos: Barcelona y Buenos Aires.
Body ENInter 400
A cannabis house with two rooms. Sponsored membership. Dinner, pincho, conversation.
Fieldnote
fieldnote
Paper bone#F4EFE4
Ink warm-black#16201A
Sage (cured-cannabis)#7A8C5C
Autumn ember accent#D6BE7D
DisplaySpectral Light 300
A Minnesota cannabis company.
BodyInter 400
Three faces, never two accents on one surface. Sage on bone. Paper, ink, and one accent.
UtilityJetBrains Mono 500
BROOKLYN PARK, MN · CURED 28 DAYS
Muestras de voz
Entregables
Sobremesa
"Lo que queda después de la cena. What remains after dinner."
"Esta noche, abierto. 21:00 hasta cierre. Padrinazgo requerido. La cena ya pasó."
Fieldnote
"Brooklyn Park, MN. Cured 28 days. Spectral light. Sage on bone."
"Three faces, never two accents on one surface."
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