Concept 03 · Heritage seed bank
Lineage
Every plant, documented.
Barcelona → USGeneticsArchival
Abrir sitioComparacion de conceptos
Lineage vs Counter
Revisa dos sistemas de concepto por posicionamiento, audiencia, voz, lenguaje visual y assets prototipo.
Concept 08 · Flagship retail
Counter
Cannabis retail, caught up.
San FranciscoRetail chainPrivate label
Abrir sitioPosicionamiento
Compara conceptos cannabicos lado a lado.
Lineage
Counter
Posicionamiento
A European seed bank scaling into US-licensed markets. Herbarium-grade provenance, three generations of genetic documentation, lineage cards printed in Barcelona.
A private-label San Francisco dispensary chain using the modern flagship retail playbook: glass, light wood, iPads, no cash wrap.
Audiencia
Licensed cultivators (US + EU). Breeders and cannabis researchers who buy lineage cards, not seeds.
Premium San Francisco buyers who already shop Apple, Aesop, Mejuri, Sweetgreen, and expect cannabis retail to match the rest of their week.
Voz
Botanical, archival, deeply technical without being dry. Less "seed enthusiast," more "licensed cultivator."
Quiet, premium, modernist, and product-led. Short retail-system copy, not lifestyle cannabis copy.
Estilo
Cream parchment + deep forest green. Taxonomic typography. Lineage cards printed in Barcelona shipped with every pack.
Clean white surface, deep ink, electric coral accent, maple architecture, Manrope display type, product edition grammar.
Evita
Modern startup voice, marketing-layered authenticity, anonymous/commodity seed packaging, hype copy
Legacy glass-case dispensary format, cash-wrap checkout, third-party shelf chaos, streetwear cannabis cues
Mercado
International, Multi-state US
California
Categoria
Genetics
Retail, Flower, Concentrates, Pre-rolls, Edibles
Modelo
B2B / Wholesale, Brand only
Dispensary, Retail chain, DTC
Estetica
Archival / scientific, Editorial
Premium retail, Editorial
Paleta
Wordmark
Lineage
LINEAGE
Parchment#F1EBD8
Archive ink#1A2418
Forest green#5C6E45
Stone neutral#D9D2BF
DisplayCormorant Garamond Italic
Cannabis sativa · Acapulco Gold
BodyInter 400
Three generations of breeder documentation. Phenotype hunters credited on every pack.
TaxonomyJetBrains Mono 400
origin: coastal Guerrero, c. 1960s · verified
Counter
counter
Clean white#FAFAFA
Deep ink#1A1A1A
Electric coral#FF5A4D
Light maple#D4B896
DisplayManrope 700
Cannabis retail, caught up.
BodyInter 400
No cash wrap. No line. Floor staff with iPads.
EditionJetBrains Mono 400
Q2 2026 EDITION · FOUR FORMATS
Muestras de voz
Entregables
Lineage
"Acapulco Gold, lineage verified. Originated coastal Guerrero, c. 1960s. Stored at 4°C."
"Three generations of breeder documentation. Phenotype hunters credited."
Counter
"Cannabis retail, caught up."
"No cash wrap. No line."
Selector de conceptos