Concept 03 · Heritage seed bank
Lineage
Every plant, documented.
Barcelona → USGeneticsArchival
Open siteConcept Compare
Lineage vs Fieldnote
Review two concept systems across positioning, audience, voice, visual language, and prototype assets.
Concept 05 · Place & season brand
Fieldnote
A Minnesota cannabis company.
MinnesotaSeasonalEditorial
Open sitePositioning
Compare cannabis concepts side by side.
Lineage
Fieldnote
Positioning
A European seed bank scaling into US-licensed markets. Herbarium-grade provenance, three generations of genetic documentation, lineage cards printed in Barcelona.
A journal-like cannabis brand built around place, season, and hospitality. The cannabis brand a state park gift shop would carry. Paper bone, ink, sage accent — four seasonal rotations a year.
Audience
Licensed cultivators (US + EU). Breeders and cannabis researchers who buy lineage cards, not seeds.
Adult-use consumers who buy with intention. The kind of customer who reads field guides on vacation.
Voice
Botanical, archival, deeply technical without being dry. Less "seed enthusiast," more "licensed cultivator."
Journal-like, place-specific, hospitality-focused. Documentary not decorative. Editorial serif headlines + clean sans body + monospace utility.
Style
Cream parchment + deep forest green. Taxonomic typography. Lineage cards printed in Barcelona shipped with every pack.
Paper bone + warm-black ink + sage (cured-cannabis) accent. Four seasonal accent rotations per year (winter pine, spring bud, summer wheat, autumn ember).
Avoids
Modern startup voice, marketing-layered authenticity, anonymous/commodity seed packaging, hype copy
Green-on-black, two accents on one surface, generic startup voice, decorative branding
Market
International, Multi-state US
Minnesota, Multi-state US
Category
Genetics
Flower, Pre-rolls, Edibles, Concentrates
Model
B2B / Wholesale, Brand only
Brand only, DTC
Aesthetic
Archival / scientific, Editorial
Seasonal / journal, Editorial
Palette
Wordmark
Lineage
LINEAGE
Parchment#F1EBD8
Archive ink#1A2418
Forest green#5C6E45
Stone neutral#D9D2BF
DisplayCormorant Garamond Italic
Cannabis sativa · Acapulco Gold
BodyInter 400
Three generations of breeder documentation. Phenotype hunters credited on every pack.
TaxonomyJetBrains Mono 400
origin: coastal Guerrero, c. 1960s · verified
Fieldnote
fieldnote
Paper bone#F4EFE4
Ink warm-black#16201A
Sage (cured-cannabis)#7A8C5C
Autumn ember accent#D6BE7D
DisplaySpectral Light 300
A Minnesota cannabis company.
BodyInter 400
Three faces, never two accents on one surface. Sage on bone. Paper, ink, and one accent.
UtilityJetBrains Mono 500
BROOKLYN PARK, MN · CURED 28 DAYS
Voice samples
Deliverables
Lineage
"Acapulco Gold, lineage verified. Originated coastal Guerrero, c. 1960s. Stored at 4°C."
"Three generations of breeder documentation. Phenotype hunters credited."
Fieldnote
"Brooklyn Park, MN. Cured 28 days. Spectral light. Sage on bone."
"Three faces, never two accents on one surface."
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